Marketing

What’s Trending: The New SEO and the Case for Content Marketing

What’s Trending: The New SEO and the Case for Content Marketing

Oh, to be an SEO specialist in the late ‘90s/early ‘00s! It was such a simple job back then. Find your keyword, repeat it a dozen times in the text, add a few extra mentions in invisible white text at the bottom. Then create a few sites to link back to your post, and link to them, and build a little insular empire of bot-fooling content. Granted, none of the above was about bringing any value to the audience, just about tricking the search engine into serving up your homepage. Modern SEO may be more labor-intensive, but it gets better results for everyone involved. It’s far more […]